Hi, it’s Adele Michal, back with Step 6 in creating a compelling and clear message about your business, so that you get more clients, make more money, and make a bigger difference.
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Let’s talk about the magic 3 words to include in your Ideal Client Descriptor to boost your sales. We ‘re on Step 5 of how to create a compelling and clear message for your business. Step 5 is answering these questions: “Who are you talking to?” “Who is your ideal client?”
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Here’s your next step to create a clear and compelling message for your business.
Before you even start taking any of these steps, you want to think about what the people you serve want. What do they want – not what they need?
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Hi, it’s Adele Michal back today with Step 3 of how to be clearly compelling in your messaging and marketing for your service-based business. The overall concept for successfully marketing your services is that you want to offer people what they WANT, not what they NEED.
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I’m back with another More Abundance Live with Adele Michal. I help women entrepreneurs and business owners sell more authentically and with confidence so that they help more clients and have more income.
Watch the video or read the article below to learn Step 2 of how to clearly communicate what you do so that you and your business stand out in a noisy marketplace.
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I work with women entrepreneurs who want to make more money, serve more clients, and be confident and authentic while doing it. I also work with innovative teams and companies. I combine sales strategies with good marketing and with energy work – to alleviate any limiters that you might have about putting yourself out into the marketplace with your message.
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Today we’re answering the question, “What is THE critical marketing question you need to think about in order to market your services well?”
I'm Adele Michal. I work with women entrepreneurs who have a service-based business and who would like to have more clients, more money, and more influence and impact in their work.
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The third principle of selling authentically is Respect. Yes, Aretha Franklin would be so proud to see you inject some R-E-S-P-E-C-T into your sales conversations! As a reminder, the first principle of Authentic Selling is Trust and the second is Transparency. Respect rounds out the trio.
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Join me this month for Abundance with Adele. It’s on Wednesday, April 25th at 11:45 am at the Frontier in Durham, NC. Grab your seat for free. Our topic is Sales Conversations, and I will give you a step-by-step map to conducting them in a way that is true to your personality and your values. I’ll teach you the best practices that work for me and my clients so be sure to be there!
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In the last issue I said the first principle of Authentic Selling is Trust. The second principle is Transparency. Does it surprise you that you can be open and honest and still sell? It’s true! In fact, in our jaded, “I’ve been sold too often” world, it’s what works best, even if it is an approach you don’t experience often. Imagine talking to another person, wanting to help if you can, having a real conversation, and offering your services if they are a fit. All the while being honest, having integrity, and being transparent.
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What do you have to know and do to be able to sell with authenticity and integrity? The first principle of Authentic Selling is TRUST. Trust of yourself. Trust of the other person. Trust of the process. One of the reasons you shy away from learning to sell well is that you don’t trust yourself to be true to your values and to honor the other person. Let’s look at that now.
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This past week my coach was in Chapel Hill working with her coach. Yes, coaches have coaches – at least the good ones do to keep learning, growing and expanding so they can share what they master with their clients! I was delighted to have breakfast with her before taking her to the airport. At one point in the conversation, I talked about feeling an undercurrent of anxiety about the state of the world and about a situation in my business.
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Now here's a secret about sales that you may not know - sales happen because of relationships. The buyer has to answer each of these questions about you with a “yes”. Do I know you? Do I like you? Do I trust you? Without a “yes” to all of those questions, no one is buying from you.
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My lovely friend, Diana Needham who does book marketing and publishing consulting, had a great comment about Selling at the first Abundance with Adele workshop. She said, "Sales is a conversation." When she gets on a call, Diana doesn't know where it will go - will she get a new client, will she make a new connection in her network, will she find a new referral partner or someone new to do a project with?
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Do you ever wish you were more confident? When you are presenting your ideas? Asking for a sale Saying how much your services or programs are worth? From talking to hundreds of women business owners like yourself, I’ve learned that your answer is probably, “Yes”.
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It lurks in the soul of almost every woman I’ve ever talked to.
Tons of research and well-respected books delve into it. There’s much debate on the cause and the cure for it. And yet it continues to plague even the most successful of us. I have a new spin on it. Watch and let me know what you think of my idea about how to remedy this difficult challenge to you and your business.
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You will probably say this to another person 100 X faster than you will say it to yourself. It may even feel forbidden to tell yourself this. And that’s a shame. Because you must say it … often.
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I’d like to talk to you about another habit that can handicap your success. And that is: you don’t say no.I know. Saying no can be difficult. It’s also known as “setting a boundary.” And setting a boundary can be easy. Enforcing it can be harder. So we’re just going to talk a bit today about where you don’t feel like you can say no.
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Today, I want to talk to you about the habit of not asking. I see this in so many people. I see it in myself, too. And I know that the more we ask, the more we have the opportunity to succeed. We also have more opportunity to be told no. But unless you ask, you don’t know if it’s a yes, no, or a maybe. So how this shows up is that, maybe you’re too shy to ask. Or you don’t think you have the right to ask. Or you’re afraid that somebody’s going to say no. Or worse yet, criticize you. So what this leads to are missed opportunities, that you take less action, and you proceed less quickly—because the next stepping stone may have shown up if you asked for it. And if you don’t, then you’re kind of left where you are.
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