Today, I want to talk to you about one habit that I see that handicaps people’s success. And in particular, women entrepreneurs’ success. And what is a habit? A habit is a repeated practice. And because it’s repeated, it sometimes will go unconscious—and we don’t even think about it. Like, driving to a familiar location, you probably don’t have to think about it very much. But these habits can get in the way of our success. And so, I want to talk to you about it—and what you can do about it to begin to turn it around.
Read MoreImagine my surprise when Carlos Watson, CEO of Oxy.com, a digital media company, spoke on the PBS Newshour about his belief that students should learn to sell. They should also learn to read and write and do math and probably to code to get a job when they graduate. I believe that Carlos’s message is not only for students. It’s for YOU if you have a business.
Read MoreMarketing what the market will buy. I want to talk to you about a client that I talked to today. And she is really bright, and has been really working with her marketing and getting feedback – which, until we talked today, I don't think she was really able to hear. Because she had an idea of what she wanted to provide. And the market was saying, "We want something different." Which she can provide. And what she was doing – and I know, because I've done this many times – is thinking, "Well, I want to give what I want to give." And they're not buying it. So what's the problem?
Read MoreThere is an injunction against women being powerful. I wanted to talk to you about a big revelation I had yesterday. On Wednesday, I had a conversation with my coach about why I hold back from being more successful in my business by helping more people and really making more money. And our conversation was challenging, and it also made me want to go deeper into what has been holding me back personally. And I did think it was personal. I thought there was something wrong with me. It's like, "Oh, I'm just built that way." And what I realized is, that's not true. What I realized is, there is an injunction against women being powerful. And that includes being successful and having money of their own making.
Read MoreToday, I want to wrap up my series of how to stop hating marketing and sales. And so I want to offer you the next step in being a transformational entrepreneur – a step that will take you into greater service, more clients, better agility with marketing and sales, and more peace with doing marketing and sales. And getting your work out there. And that is to transform your relationship with getting your work out into the world.
Read MoreToday I want to take our conversation about authentic sales even deeper.So we've talked about our common perception that, if you get good at sales, you're going to be like Lenny the Used Car Salesman. And I'm trying to bust that myth and encourage you to take back sales; take back the definition of sales. And make it suit you. Make it suit who you are, and what you're here to do in the world.
Read MoreIf you get good at sales, do you have to be Lenny the Sleazy Used Car Salesman? Do you have to manipulate people? Do you have to dominate people? Do you have to make them do something that they don't want to do and you don't feel comfortable doing? I say yes, there is an option. There is an alternative to sleazy selling.
Read MoreA big problem I see in the transformational entrepreneur world is that you hate marketing and sales. You just hate it. You won't do it. And your business lags because of that. I know, I've been there. I've heard many, many people say to me, "I would just love my business if I didn't have to market and sell it, sell my services." Yeah. We all want our fairy godmother to come in and tap us on the head and say, "Bing, here are your clients, go and serve them." But what we miss in that fantasy, in that dream world is that, marketing and sales is an extension of our services.
Read MoreDo high-pressure sales offend you? Are you sick of being a “target” for a salesperson trying to meet a quota? Do you yearn for a sales professional who “gets” you and what you want and tries her best to deliver that to you? Me too! Many of the service professionals I talk to are just done with old-school sales where what you want and need are not as important as making the sale. Recently I realized that the best approach to selling is not selling. It even goes beyond serving.
Read MoreMany of the coaches, thought leaders, and change agents I speak to think that selling is bad, manipulative and wrong. Does this resonate with you? As I work with clients to improve their sales skills and grow the number of clients in their business, I observe that they've bought into only one side of selling – the dark side.
Read MoreI noticed that, like me, many of transformational entrepreneurs - the coaches, creatives, change makers, and service professionals - are stuck in a Purgatory of Frustration. They feel bewildered that all their training, their passion, and good intentions seem stuck in limbo. And they don't know how to free themselves.
Read MoreDo you ever wonder why so many mission-driven entrepreneurs find getting really clear on what they offer and how to talk about it to prospective clients so difficult?FEAR plagues many women entrepreneurs who want to make a difference. Fear has many faces. I’ll talk about several of them here in the next few weeks.
Read MoreDesires drive us through life whether it’s to, get an education and pursue a career, Ffind a mate and have children, run and grow a successful business. Our desires give us the energy, power, and perseverance to follow our dreams and keep at it when the going gets tough. But for many women, our true desires are not supported or even allowed.
Read MoreWhat happens to you when you say, “I am valuable”, to yourself? Do you cringe, want to hide, or think, “That’s just not true!”? If you are like many of us, you’ve had experiences where you were told, either verbally or through behavior, that you are not valuable.
Read MoreI recently listened to an audio class about the ascent of the planet Venus in the evening sky. Each month as Venus meets the new moon, she passes through another “gate” that corresponds to the chakras in the human body. As Venus ascends through each gate, we are given the opportunity and support to strengthen that area of our life. Venus recently passed through the first gate of her ascent so this month is about the Root Chakra, which is located at the base of your body.
Read MoreIf you are new to your own business or come from a corporate or a therapeutic practice background, figuring out the “new rules of business” can be confusing. You want to be pragmatic and have a heart at the same time. You find yourself trying to give away too much. You watch how other people do their business and decide you don’t want to do it the way they do.
Read MoreYou’ve had that experience when someone sold you a product, but it didn’t work the way it was promised. Or you may have felt “pressured” into buying something that you didn’t really need or want, but you did it any way to be nice or pleasing.
Read MoreIt's perceived wisdom that in business the shark wins. The aggressive, the fast, the dominant take the spoils. The nice guy or gal isn't going to win, so s/he might as well get out of the way. Too many of us nice, smart people are intimidated by the myth of the shark
Read MoreDo you turn into “Meek Molly” when you talk to a prospective client about working with you?Do you become “Bulldozer Betty” by being overly aggressive and pushy? Do you play “Avoiding Annie” and just skip the whole sales conversation all together? I’ve played each one of these roles in sales, and honestly, none of them have worked very well. It’s just the oddest thing how a confident adult turns into a child, an awkward teen, or a bully when faced with selling her services.
Read MoreAs we in the United States celebrate our independence on July 4th, I pause to appreciate all the freedoms we enjoy in this country: freedom of speech, freedom of assembly, and freedom to pursue our version of happiness to name a few. Compared to many other women throughout the world, we have so much to give thanks for in the freedoms with which we lead our daily lives and pursue our dreams. Yet, I've noticed that many women in business rarely feel free to experience joy and feel fulfilled. We put ourselves last on our To Do List, if we are there at all, and we give much of our time, energy, and talent to others without asking for anything in return.
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