Hi, it’s Adele Michal, back with Step 6 in creating a compelling and clear message about your business, so that you get more clients, make more money, and make a bigger difference.
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Join me this month for Abundance with Adele. It’s on Wednesday, April 25th at 11:45 am at the Frontier in Durham, NC. Grab your seat for free. Our topic is Sales Conversations, and I will give you a step-by-step map to conducting them in a way that is true to your personality and your values. I’ll teach you the best practices that work for me and my clients so be sure to be there!
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When I lived in Manhattan, I adopted a “don’t mess with me” posture. I made little eye contact, kept my purse near my body, and pretended that I had on body armor so that I appeared stronger and tougher than I felt on the streets and in the subways of New York City. I usually don’t need that posture now that I live in North Carolina, but I know how to adopt it if I’m in a dark alley walking to a parking lot. I get out my mace and put on my “leave me alone armor”. I’ve been thinking about how the energy we project affects us in business.
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A few years back I worked with collegiate athletes at a well-known university on Mental Peak Performance.The kids were talented and well trained, and many were on scholarship for their sport. If there was a glitch in their performance, I was called in by their coach to help them get their mindset right so they could compete and win. Consistently, when I helped the student athlete erase the mental and emotional blocks that were upsetting his/her competitive performance and apply that to a sensation of winning, s/he began to excel. Some ran their best time in races, others began to win their competitions, and several became team captains and made Dean’s List for the first time in their college career.
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Many mission-driven entrepreneurs and service professionals have the misconception that “I will betray my values if I sell well.” They secretly fear that they will turn from mission-driven (wanting to serve others and make a difference) into a money-driven manipulative maniac who will do anything to make a sale.
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It's perceived wisdom that in business the shark wins. The aggressive, the fast, the dominant take the spoils. The nice guy or gal isn't going to win, so s/he might as well get out of the way. Too many of us nice, smart people are intimidated by the myth of the shark
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I was talking with a prospective client the other day. I'll call her Alice (not her real name). I've known her for years, and we were talking because she is at a new beginning in her business. She's a brilliant businesswoman and has been quite successful in the past. Because of family events, she had to step out of her business for a while and now is ready to get back to work. As we got into our conversation, Alice revealed her main concern was that "everything has changed." Many of her contacts have been down-sized, right-sized, or “put out to pasture”, and her former network is no longer in a position to hire her for consulting work.. Because of the advent of Linked In and other social media outlets, this very bright and capable woman was thinking she didn't know how to get traction to get new work.
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